Who is Offend My Eyes?
We are an LGBTQ run, independent clothing brand who specialise in colourful, creative clothing that can be worn by everybody regardless of size, share or gender.
We feature hand-drawn artwork printed in vivid, bright inks and custom cut and sew everything so it really stands out. Because we never mass produce, all of our clothing is extremely limited and produced only in small quantities. We try to never print the same design twice!
We have our own instantly recognisable style and work alongside musicians, influential artists and creators to produce official merchandise within our communities.
We're mostly known for our incredibly eye-catching designs that start conversations wherever you go.
How did it begin?
Have you ever heard the phrase; "Keep staring and we'll give you something to stare at."? Well, we took that ethos to the next level. Frustrated with being labelled as 'weirdos' and fuelled by the negativity we received for looking different, we decided to embrace what made us strange and create clothing that was just as colourful as our personalities.
My Eyes was born in 2013 when we started by purchasing screen printed, one colour designs onto pre-made T-shirts and sold them to our friends. Fast forward seven years, hundreds of hours of experience and all of our life savings and we now offer over 50 different designs on over 35 types of products. A journey we are incredibly proud of and have devoted our lives to. We've honed our skills and perfected the art of sublimation - a special printing process that gives our clothing the bright colours without ever fading in the wash. We've learnt by listening to our customers, so we've added a bigger range of sizes from 2XS to 8XL and more pockets with zips on our garments.
Our brand is more than just cool clothing, we're all about being proud to be who you are, exploring identity through creative expression and living your life authentically regardless of what others may say. It's not just a tagline to sell clothing either - we believe it and live by it every single day and encourage our fans to do the same.
Meet the humans
Offend My Eyes is run by just two people: Jack and Nick.
Jack is a 33 year old artist from Doncaster, UK. He is responsible for hand drawing all the artwork, patterns, advertising and visual assets using his BA Hons degree in illustration and his experience and life as a transgender man to shape his creativity.
Co-founder Nick manages the day-to-day running of the business. From posting orders to managing stock, Nick is one busy person! You'll most likely see her managing our pop-up shop.
We both believe in compassion, empathy, honesty but more importantly, that life is about being happy - fashion should be accessible and fun! So we tour around the UK's festivals, LGBTQ pride events and more with our pop-up shop. If you spot us, make sure you come and say hello - we love meeting new people.
Offend We aim to be the number one colourful clothing company in the world. From design to sale, our focus is making something unique that can be worn over and over again without ever losing it's character.
In 2020, we're focusing on improving our services in many ways to make our brand stand out even more. Including;
- - Establish ourselves as a sustainable fashion brand by creating clothing that lasts a lifetime and produces less unnecessary waste
- - Introduce more new designs and explore new themes while still recognising demand for older designs in new colourways
- - Make an effort to connect with customers in countries outside of the UK by attending international festivals and events and using online marketing
- - Start production in-house for certain items to reduce customer waiting times and have tighter quality control
Perhaps more importantly than anything else, is our relationship with our customers who are like family to us. We are careful to take the time to listen to feedback and make improvements wherever we can. Thanks to our customers, our little company has become one of the most recognised Queer clothing brands of 2019 - and we won't stop until we're at the top!
Find out more about how our clothing is made, our sustainability promises and more by reading the rest of our blog here.